About RE/MAX HUB
A Dubai-Focused Brokerage Backed by a Global Brand
RE/MAX HUB combines UAE family-business roots, on-the-ground Dubai experience and the global RE/MAX network to deliver advisory-led real estate for end-users, investors and corporates.
Whether you're a client or an agent, we care more about fit than volume.
Our Story
RE/MAX HUB is operated by Purple Bricks Real Estate LLC, part of a multi-generational family business group with long-standing interests in real estate, textiles and investments in the UAE. We've been on the owner and investor side of the table for years before building a brokerage.
We created RE/MAX HUB to solve a simple problem: most buyers, tenants and investors in Dubai don't need more listings – they need clearer thinking. The HUB exists to bring together market data, on-the-ground experience and a selective team of agents who can have grown-up conversations about property.
Instead of chasing volume for the sake of it, we focus on a manageable number of clients, projects and agents where we can actually add value – whether that's a first home, a long-term portfolio acquisition, or a commercial lease aligned with fit-out and growth plans.
What That Means in Practice
- We say no to deals that don't make sense for the client.
- We look at data, not just developer brochures.
- We're comfortable talking about risk, not just upside.
- We build long-term relationships, not one-off transactions.
Powered by the RE/MAX Global Network
RE/MAX is one of the world's most recognised real estate brands, with tens of thousands of agents across thousands of offices in over 100 countries. Being part of that network means our clients benefit from established systems, global visibility and cross-border referral channels.
RE/MAX HUB is a locally owned and operated franchise. Strategic decisions, hiring and client service are driven from Dubai, by people who actually live and invest here. You get the scale and credibility of the global brand, with the focus of a specialist local team.
What this means for you:
- •Easier cross-border coordination if you're relocating or investing internationally.
- •Access to established best practices in marketing and transaction management.
- •The reassurance that you're dealing with a brokerage plugged into a global ecosystem, not an isolated shop.
Leadership
Ismail Abdul Karim
Group Chairman
Ismail Abdul Karim is the founding patriarch of the Group, providing strategic direction and oversight across its real estate, textile, and investment interests. With decades of entrepreneurship in the UAE, he focuses on capital allocation, governance, and long-term value creation for the family and its partners. Ismail chairs the Group's board, mentors the next generation of leaders, and safeguards the organisation's reputation, relationships, and core values.
Asif Ismail
Chief Executive Officer
As Chief Executive Officer, Asif Ismail leads the Group's overall strategy, growth, and performance. He oversees all business units, driving expansion in income-generating real estate, core trading operations, and diversified financial investments. Asif is responsible for setting commercial priorities, building high-performing teams, and ensuring disciplined execution across the portfolio, while maintaining strong relationships with key stakeholders, banks, and strategic partners.
Yahya Ismail
Chief Operation Officer
As Chief Operating Officer, Yahya Ismail is responsible for turning strategy into execution across the Group's day-to-day activities. He oversees operations, finance, and internal systems, ensuring projects run on time, budgets are controlled, and reporting is accurate and transparent. Yahya focuses on process improvement, risk management, and technology adoption, creating the operational backbone that supports sustainable growth and seamless coordination between the Group's different businesses.
Nancy Gabriel
Director of Operations
Nancy Gabriel manages the Group's operational workflows, leading cross-functional teams to deliver efficient, consistent service across all departments. She is responsible for implementing policies and procedures, overseeing office and administrative functions, and supporting project delivery for both real estate and corporate initiatives. Nancy focuses on operational excellence, staff development, and continuous improvement, ensuring the organisation's infrastructure can scale with its growth ambitions.
Selected Platforms and Partners
We work with a focused set of platforms and partners to deliver better data, marketing and execution for our clients.
Listing & Data Platforms
Developers & Project Partners
Fit-Out & Design
How We Operate
These are the principles we keep coming back to when we make decisions about clients, agents and projects.
Advisory Over Hype
We'd rather talk you out of a bad deal than talk you into a shiny one. Long-term trust beats short-term commission.
Data Before Opinion
We use transaction data, yield analysis and market context wherever possible. "Feels like a good deal" is not a strategy.
Fewer, Better Relationships
We don't try to be everything to everyone. We'd rather do deep, consistent work with fewer clients than chase volume.
Straightforward Communication
Clear, direct conversations about price, risk, timelines and constraints. No sugarcoating, no vague promises.
Accountability
If we say we'll do something, we track it and follow through. Internally and with clients, we treat commitments like actual commitments.
Ready to Work With Us – or Work With Us as an Agent?
Whether you're planning your next move in Dubai property or thinking about your next move as an agent, the next step is a conversation.