Privacy Policy

1. Who We Are

This website is operated by:

In this Policy, "we", "us" and "our" refer to Purple Bricks Real Estate LLC / RE/MAX HUB, including our staff, authorised agents and, where relevant, any entities in our group that support our real estate activities.

This Privacy Policy applies in the context of the laws of the United Arab Emirates and any other data protection laws that may apply to you depending on your location.

2. What This Policy Covers

This Privacy Policy explains how we handle personal data in connection with:

• Our website and any microsites linked to it.
• Forms you submit on our website (contact forms, "Share Your Requirements", "Join RE/MAX HUB").
• Email, phone, WhatsApp or other communication you have with us.
• Enquiries, viewings, negotiations and transactions we handle as part of our real estate brokerage and advisory services.
• Marketing communications and updates we send (where permitted).

This Policy does not replace any separate contractual terms you may sign with us (listing agreements, brokerage agreements, employment contracts), which may include additional privacy and confidentiality terms.

3. Data We Collect

We collect different types of personal data depending on how you interact with us.

3.1 Information You Provide Directly

You may provide personal data to us when you:

• Fill in forms on our website (contact, requirements, application).
• Communicate with us by email, phone, WhatsApp or other channels.
• Meet with us in person or attend viewings or events.
• Enter into a brokerage, listing or other service agreement with us.

This may include:

• Identification details: name, title, nationality (if you share it).
• Contact details: email address, phone number, WhatsApp number, postal address.
• Professional details: company name, job title, years of experience (for agent recruitment).
• Property-related details:
  • Whether you are looking to buy, sell, rent, invest, off-plan or commercial.
  • Budget, preferred areas, property types, timelines.
  • Details of properties you own, lease or are interested in.
• Financial context: high-level budget, preferred financing approach; we do not typically collect full banking or card details via the website.
• Any other information you choose to include in messages or attachments you send to us.

3.2 Information Collected Automatically

When you use our website, we may automatically collect:

• Device and browser information (type, version, operating system).
• IP address and approximate location (city/country level).
• Website activity: pages visited, time spent, links clicked, referring site.
• Information from cookies and similar technologies (see Cookies and Tracking Technologies below).

This data is typically collected using analytics tools and server logs and is used in aggregated or pseudonymised form.

3.3 Information from Third Parties

We may receive personal data about you from third parties, such as:

• Property portals where you have submitted an enquiry (Bayut, Property Finder, etc.).
• RE/MAX network offices in other countries referring you to us or receiving a referral from us.
• Mortgage brokers, banks, fit-out partners (such as TrueBuild) and other service providers involved in your transaction, where you have engaged or authorised them.
• Publicly available sources (trade registers, public listings) when performing due diligence.

We treat this data in line with this Privacy Policy and any applicable obligations agreed with those third parties.

4. How We Use Your Data

We use your personal data for the following purposes:

• Responding to enquiries: To reply to messages, calls and form submissions and to communicate with you about your property needs.
• Providing services: To identify suitable properties or buyers/tenants, arrange viewings, conduct negotiations, prepare documentation, coordinate with third parties and complete transactions.
• Advisory work: To analyse budgets, yields, community fit, off-plan vs ready options and to provide recommendations based on your requirements.
• Recruitment: To assess applications from agents or staff, schedule interviews and manage the recruitment process.
• Marketing (where permitted): To send you guides, news, property updates or event invitations relevant to your interests. You can opt out at any time.
• Website operation and improvement: To operate, secure and improve our website, including usage analytics and troubleshooting.
• Legal and compliance: To comply with legal, regulatory, tax and anti-money laundering obligations, and to exercise or defend legal claims.

We do not use your personal data for automated decision-making that produces legal or similarly significant effects on you.

5. Legal Bases for Processing

Depending on the context and applicable law, we rely on one or more of the following legal bases:

• Consent: Where you have given explicit consent, for example, to receive marketing communications or to be contacted about a specific enquiry.
• Contract: Where processing is necessary to enter into or perform a contract with you (brokerage agreement, agency listing, service engagement).
• Legitimate interests: Where processing is necessary for our legitimate business interests (such as responding to enquiries, running our business, improving services, preventing fraud), and those interests are not overridden by your rights and interests.
• Legal obligations: Where we must process personal data to comply with applicable laws and regulations (anti-money laundering checks, record-keeping duties).

We may rely on different legal bases for different processing activities and will apply the appropriate basis in each case.

6. How We Share Your Data

We may share your personal data with:

• Internal staff and agents: Our employees, agents and consultants who need the information to provide services to you, manage your enquiry or process your application.
• RE/MAX network: Other RE/MAX offices or affiliates, where necessary to handle cross-border enquiries, referrals or relocations, and only to the extent relevant to your request.
• Service providers: Third-party providers who support our operations, such as:
  • CRM and lead management systems.
  • Email and communication platforms.
  • Website hosting, analytics and IT support.
  • Document management and e-signature tools.
• Transaction-related partners:
  • Mortgage advisors and banks, where you have requested or authorised introductions or support.
  • Fit-out and design partners (such as TrueBuild), where you ask us to facilitate or coordinate on fit-out or related services.
  • Listing and data platforms, where your property is marketed or analysed using their tools.
• Professional advisers: Lawyers, auditors, accountants and consultants where necessary for advice, compliance or dispute handling.
• Public authorities and regulators: Where required by law, regulation, court order or official request, or to establish, exercise or defend legal claims.

We do not sell your personal data to third parties for their independent marketing purposes.

7. International Transfers

Because we operate in the UAE and are part of the RE/MAX global network, your personal data may be stored or processed in other countries, including:

• Where our service providers (cloud hosting, CRM, email providers) maintain their servers.
• Where another RE/MAX office or partner involved in your enquiry or transaction is located.

Where personal data is transferred internationally, we take reasonable steps to ensure an appropriate level of protection, in line with applicable data protection laws. This may include contractual protections (such as data processing agreements or standard contractual clauses) and technical safeguards.

8. Data Retention

We keep your personal data only for as long as reasonably necessary for the purposes described in this Policy and to comply with legal, regulatory, tax and accounting requirements.

In particular:

• Enquiries and communication records may be retained for a period after our last interaction to handle follow-ups, disputes or repeat business.
• Transaction-related records (contracts, agreements, invoices, AML documentation) may be retained for longer periods as required by applicable laws or professional rules.
• Recruitment-related data may be kept for a period after a hiring decision for record-keeping and potential future opportunities, unless you request deletion (subject to legal constraints).

When personal data is no longer needed, we will delete it or anonymise it so it can no longer identify you.

9. Your Rights

Depending on the laws that apply to you, you may have some or all of the following rights in relation to your personal data:

• Access: To request confirmation whether we process your personal data and to receive a copy of that data.
• Correction: To request that inaccurate or incomplete personal data be corrected or updated.
• Deletion: To request deletion of your personal data in certain circumstances (for example, where it is no longer needed for the purposes we collected it for, or where you withdraw consent).
• Restriction: To request that we temporarily restrict the processing of your data in certain circumstances.
• Objection: To object to processing based on our legitimate interests, including for direct marketing.
• Withdrawal of consent: Where we rely on consent, you can withdraw it at any time; this will not affect processing carried out before withdrawal.

To exercise any of these rights, please contact us using the details in the How to Contact Us section below. We may need to verify your identity before responding. Some rights may be limited where we have legal or legitimate grounds to continue processing.

10. Cookies and Tracking Technologies

We use cookies and similar technologies on our website to:

• Enable basic site functionality.
• Understand how visitors use the site (analytics).
• Improve performance, content and user experience.

Cookies are small text files placed on your device. Some are necessary for the site to function; others help us analyse usage or remember your preferences.

You can control cookies through your browser settings, and in some cases via on-site cookie preferences, but disabling certain cookies may affect how the site functions.

For more information about the types of cookies we use and your choices, please refer to our Cookie Policy.

11. Third-Party Links

Our website may contain links to third-party websites or services, including property portals, developers, partners and RE/MAX network sites.

We are not responsible for the privacy practices or content of those external sites. If you follow a link to any third-party website, please review their privacy policy before providing any personal data.

12. Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, misuse or alteration.

Measures may include:

• Access controls and authentication for systems handling personal data.
• Encryption or pseudonymisation where appropriate.
• Secure hosting environments and regular software updates.
• Internal policies and training for staff handling personal data.

However, no method of transmission over the internet or method of electronic storage is completely secure. We cannot guarantee absolute security, but we work to minimise risks.

13. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements or other factors.

When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, provide additional notice (for example, via the website or email).

We encourage you to review this Policy periodically to stay informed about how we handle your personal data.

14. How to Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, or if you wish to exercise your rights, you can contact us at: